Introduction to Digital Marketing

What is Digital Marketing?

Digital Marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital Marketing such as Search Engine Optimization (SEO), Search, Engine Marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, Social Media marketing, social media optimization, E-mail marketing.

Why Digital Marketing is Important?

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know.

Digital media is an ever-growing source of Entertainment, News, Shopping, Social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well.

Here’s a quick rundown of some of the most common tactics in Digital Marketing

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in Google /other search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Social Media Marketing

The practice of promoting your brand and your content on social media channels Like {Facebook,Twitter, Linked,Youtube} so on, to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)/Adwords

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.




AdSense (Google AdSense) is an advertising placement service by Google. The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.

Email Marketing:

Companies use email marketing as a way of sending bulk emails for communicating with their audiences. Emails are often used to promote content, discounts and events, as well as to direct people towards the business’ website.

Inbound Marketing:

Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

You can also watch my video on Introduction Digital Marketing below:

I’m Ready to Try Digital Marketing. Now What?

If you’re already doing digital marketing, it’s likely that you’re at least reaching some segments of your audience online. No doubt you can think of some areas of your strategy that could use a little improvement, though.


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