What is Social Media Marketing?

Social media marketing is the process of gaining awareness, driving traffic and engaging your customers and prospects using social media channels.

It is an internet-based form of communication. Social media platforms allow users to have conversations, share information and create web content. There are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, etc

Let’s get started with Social Media Marketing:

1)To build your profiles on Social Media Network sites(Facebook, Twitter, Linked etc), you require consistency, Making sure your user image, user name, description and contact information are the same is so important.

When building a brand, people must be able to readily tell it’s your company they are connecting. Consistent branding can really grow your network.

2) Get Active! You’d be surprised how many people don’t get this site. If you want to reap the benefits of a social networking, you have to participate in the network. Making sure you are active and participating in the community is the only way to earn friends, and brand advocates.

3) Support the Community: The relationships you forge in social media are very similar to the relationships you forge in real life. There will always be givers and takers. Make sure you are a good balance of giving and taking. Show support to your network if you expect then to support you as well. This is a golden rule many new social media users overlook.

Two Golden Rules:

1) Join the conversation: You’ve got to get in there before the door close. Be active and make your voice heard.

2) Be Transparent: Don’t put up a facade. Don’t show them smoke and mirrors. Your network wants to see you for what you are. They expect transparency, but in the very least they’ll accept translucency. Be willing to share.


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